It's too expensive ! Let's not sum up a dryer at a price!

Who has never been confronted with this murderous sentence: "You are not placed!"

Over the years this catchphrase has become an almost exclusive argument ...

If it is certainly valid for a strictly identical product (same model, same brand, same service) it cannot be applied to compare 2 industrial machines.

Indeed, if each one meets the needs of the customer, they do not offer the same characteristics!

In a mature market, such as that of dryers for compressed air, the price differences are necessarily justified (Equipment, energy efficiency, manufacturing in the Far East ...).

Take the case (experienced recently) of 2 compressed air dryers.

An ACT series refrigeration dryer (Partenair) competes against an X dryer (which we will not mention here).

This is followed by the usual refrain "you are more expensive than your competitor".

In the case that interests us, the price difference (less than 200 euros) was largely offset by the operating costs (thanks to a lower pressure drop and lower energy consumption).

The additional "cost" of 200 euros was amortized over the year and turned out to be redundant savings for years to come.

The price at the bottom right is not the only criterion to take into account.

An apparent immediate saving can hide a much higher expense later.

The cost of energy, it is no longer a secret, will increase very significantly in the years to come.

Remember to educate customers about this argument. ACT dryers have a very efficient pressure drop and energy consumption compared to certain "low-cost" machines.

This can make the difference and allow you to win the order!

Do not forget it !

This store asks you to accept cookies for performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. Do you accept these cookies and the processing of personal data involved?

Necessary cookies
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Cookie name Provider Purpose Expiry
cookiesplus www.partenair.fr Stores your cookie preferences. 1 year
PrestaShop-# www.partenair.fr This cookie helps keep user sessions open while they are visiting a website, and help them make orders and many more operations such as: cookie add date, selected language, used currency, last product category visited, last seen products, client identification, name, first name, encrypted password, email linked to the account, shopping cart identification. 480 hours
Necessary cookies
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Cookie name Provider Purpose Expiry
cookiesplus www.partenair.fr Stores your cookie preferences. 1 year
PrestaShop-# www.partenair.fr This cookie helps keep user sessions open while they are visiting a website, and help them make orders and many more operations such as: cookie add date, selected language, used currency, last product category visited, last seen products, client identification, name, first name, encrypted password, email linked to the account, shopping cart identification. 480 hours
Statistic cookies
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Cookie name Provider Purpose Expiry
collect Google It is used to send data to Google Analytics about the visitor's device and its behavior. Track the visitor across devices and marketing channels. Session
r/collect Google It is used to send data to Google Analytics about the visitor's device and its behavior. Track the visitor across devices and marketing channels. Session
_ga Google Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years
_gat Google Used by Google Analytics to throttle request rate 1 day
_ga_# Google Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. 2 years
_gd# Google This is a Google Analytics Session cookie used to generate statistical data on how you use the website which is removed when you quit your browser. Session
_gid Google Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 1 day
Statistic cookies
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Cookie name Provider Purpose Expiry
collect Google It is used to send data to Google Analytics about the visitor's device and its behavior. Track the visitor across devices and marketing channels. Session
r/collect Google It is used to send data to Google Analytics about the visitor's device and its behavior. Track the visitor across devices and marketing channels. Session
_ga Google Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years
_gat Google Used by Google Analytics to throttle request rate 1 day
_ga_# Google Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. 2 years
_gd# Google This is a Google Analytics Session cookie used to generate statistical data on how you use the website which is removed when you quit your browser. Session
_gid Google Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 1 day